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Case Studies PR Agency

I’m very proud of this case study: it got over 200 media appearances throughout Spain for a photography contest. pr agency spain case study

These’s case studies are organic coverage.

Several of them have dofollow links.

A press release distribution platform has not been used to achieve these pieces.

The next article was published on Diario AS about a dating website (an’s client).

pr case study
Translation: The best cities and towns to find a date in Spain, by regions

With this client I got over 200 organic media placements on national and regional online and offline newspapers.

The next example, on Yo, Dona (lifestyle), was also about this dating website. In this case, it’s an article about user experience.

pr agency in spain case study

The next piece was published on Marca for a betting odds comparison site. It compares the average speed of Tour de France cyclists throughout the years. I was able to achieve over 300 media placements for this client in a year.

pr agency spain gambling example

The next placement, on RTVE, mentions one of my clients, a sports comparison site. It’s a survey about general interest on the UEFA European Championship.

PR example spain

The next case study was published on 10+ regional newspapers. We calculated the total cost for a football team supporter to attend all games during the season.

betting site pr agency spain case study
Translations: Attending all Betis games as a visitor costs an average of 6,610 euros

The next piece, published on Diez Minutos magazine, belongs to a campaign driven by a shortfilm festival during the 2020 lockdown. It aimed to support the cultural industry.

culture and art communication coverage by
culture and art communication coverage in spain
Translation: More than 200 professionals signed a manifesto to demand that “culture should not stop”

The next case is a campaign for a british union that brought their claims to Spain. The coverage was also extensive.

union coverage
Translation: The Unite union alerts about BA lay-offs and warns that Iberia “will be next”
opinion article PR
Translation: How much money can IAG squeeze out of its workers and Spanish tax-payers?
article on ok diario
Translation: The biggest British union will monitor public investments to Air Europa before its transaction with Iberia

Of course, I do these campaigns for too. In this case, I calculated how much the state had missed in taxes due to the decline in newspaper sales.

article on la vanguardia
Translation: The decline in newspaper and magazine subscriptions in Castilla y León leaves a 16 million euro public funding deficit

With only two stories I secured around fifty placements for myself throughout Spain.

I obtained the next piece for a short film festival that focused on female directors.

This picture is from one of the participating short films.

It was a very informative article because it included statistics about the number of female movie directors, etc.

print coverage
Translation: The best shortfilms directed by women are coming to Santander, Solares and Laredo

The next piece was published on Libertad Digital.

It’s an analysis I conducted on the most common formations used by football teams (4-4-2, 3-4-3, etc).

I created this story for a sports betting website.

pr agency spain betting website coverage example
What are the preferred formations by Primera Division managers?

I just told you that I do this for my website as well.

Look at me, this is myself on Televisión Canaria discussing a study on how happier Spaniards are when they live with their partners.

pablo gracia pr agency
Pablo Gracia, Independent Consultant at

The study was published on the Antena 3 website too.

PR dating website spain's client
Spaniards that live with a partner are 29% happier

I conducted this study for a dating website.

I’m not including radio placements because they’re not as visually appealing as those with pictures.

However, this is myself on Aragón Radio (in Spanish).

The next article was published on El Independiente.

It’s about a low-cost art gallery that launched some time ago. Also’s client.

PR on el independiente
Art from 1 euro: the first low-cost art gallery opens

I feel somewhat attached to the next piece because it reports the acquittal of a client’s website. The website had been accused and was subject to a legal process.

pr agency spain
Acquitted: a company that gathers users’ opinions about other firms, as it is considered an exercise of freedom of expression
cadena ser
They receive a pot for free and end up buying encyclopaedias on a payment plan

Sometimes I’ve also collaborated with charitable initiatives.

The next case study is about a hospitality entrepreneur who gives away Christmas Eve dinners to the most disadvantaged.

It was covered by Telemadrid, LaSexta, RTVE Canal 24h, and others.

pr agency spain solidarity collaboration
‘Nobody without a dinner’ on Christmas Eve
lasexta news show
live news show
The ‘Nobody without a dinner’ initiative will give out 300 dinners among homeless people

Next is a video game review for an’s client. It’s on RetroFlama‘s YouTube channel:

URAGUN: Primeras impresiones + SORTEO
First impressions + ruffle

The next articles were published as a result of my work with a Professional Psychologist Association: pr agency spain case study social issues
health PR
health pr

I hold the next piece with great care, since it was published on El País Retina:

el pais retina coverage

The following PR agency case study is about a cosmetics brand.

This article was published on Vanity Fair:

beauty lifestyle pr agency spain

Did you know that there are media outlets that cover news about packaging?

beauty lifestyle pr campaign

I conducted the following study for a betting odds comparison site. It had great coverage throughout Spain.

It’s about the decline in the local economy due to restrictions on football visitors during the COVID pandemic.

pr agency spain case study
stadium attendance study coverage

We did many interesting stories with this client. For example, we calculated how much a gold Olympic medal costs according to its weight.


We created appealing and groundbreaking content that is useful for the media. The next piece was published on ABC de Córdoba. abc de córdoba

Or how long it takes to do the wave in every stadium, like the one featured on Diario del Altoaragón, among others.

digital PR original work piece

Málaga CF supporters should be proud of their team!

sports coverage

Are you still here? Should I keep going?

Ok, I’ll show you some more examples of’s clients.

Let’s see some pieces of coverage of the most important short film festival in Spain. 170+ news websites covered information about finalists and winners (plus some radio and TV stations).

To achieve this, I created two strategies: one for national media and another one for regional media.

culture and arts coverage pr agency spain
shortfilm PR coverage

Regional press usually has a slightly different treatment.

regional press pr agency spain culture case study
movie awards article

The following analysis was first published here, on, and several news websites replicated it.

health and internet study by

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Pablo Gracia is‘s owner. He’s been working with media outlets, institutions and press offices for over 20 years.

Services by – PR Agency in Spain can manage any of the three core pillars on which current communication is based on:

Read more about the press office service by pr agency in spain

Become newsworthy in newspapers, radio, TV, and online

Create positive opinions towards your brand and enhance your reputation

Influence your audience’s purchasing decisions

Read more about the SEO content service by pr agency in spain

Improve your site’s ranking on Google

Increase your website traffic

Create loyalty programs to boost sales

Read more about the social media service by pr agency in spain

Obtain valuable insights into your followers’ opinions

Foster a community around your brand and cultivate customer loyalty

Establish a prominent position and engage in public interactions

SEO articles that rank high

These are some examples of SEO content that rank very well on Google. All of them are clients.

client example pr agency spain
Example: first position for Premios Fugaz (CortoEspaña) with a recurrent keyword in their industry
client example pr agency spain
Example: highlighted article for a dating website for a recurrent search in their industry

Clients – PR Agency in Spain

The PR Agency in Spain,, has collaborated with a diverse range of clients, some of which presented significant challenges. Nevertheless, their campaigns have proven to be successful.

mi rincón favorito client pr agency spain
datech media client pr agency spain
unite the union
universitat oberta de catalunya
seven star digital
kelbet client pr agency in spain
euro 2020 pitchinvasion
in the wild
stp communications
kool things kool2play apablo
akp public relations
listaspam pr agency spain client
arte low cost
vts media

FAQ – Frequently Asked Questions

What is a PR agency in Spain?

A PR agency is a company that specializes in working with and conveying the external messages of any organization. To do so, it uses various channels such as media outlets, the client’s website, their social media platforms, and other marketing tools.

What services does a PR agency offer?

The main services offered by a PR agency include press office services, creation of SEO web content, social media management, and other marketing solutions.

How much does a PR agency cost?

The price range that a PR agency may charge varies between 1,000 and 8,000 euros, depending on the type of work required by the client.

How to hire a PR agency?

Each agency operates differently. However, it is common for the client to explain their needs, agree to a budget, and sign a service agreement issued by the agency.

How to work with a PR agency in Spain?

The most common thing is for agencies to use email as a means of communication with their clients. This communication is regularly done, possibly on an almost daily basis.

In these emails, agencies and clients discuss which press releases will be launched, which articles are being written, which posts will be published, how a specific action has performed, last-minute changes, ideas for future actions, and any other daily topic.

What is the difference between communication and advertising?

These two terms are often confused, but they are actually two different things.

A communication agency focuses on working with a message, but it does not control the final outcome of the coverage, and their work appears as content.

An advertising agency does have direct control over the message because there is a financial contract with the media outlet, and their work appears as an advertisement.

Does a PR agency help to sell more?

The goal of a PR agency is not to sell more. However, the work they do could potentially lead to an increase in the client’s sales. Their function is to improve the visibility of the client’s organization and how it is perceived by the general public.

email contact pr agency spain

phone contact pr agency spain

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